Overview
Endida began as a dormant concept but was transformed into a fast scaling cybersecurity business under the commercial leadership of Ian Schenkel. Relaunched in 2023 with co-founder Fiona Whyte, Endida quickly established itself as a trusted brand in the cybersecurity sector, delivering innovation, measurable ROI, and elite customer service. Within two years, the business achieved a successful exit and built a reputation as a disruptive force in the market.
Objectives
- Relaunch and reposition Endida as a premium cybersecurity brand
- Build a revenue generating business from the ground up
- Create a scalable go to market strategy with tailored systems and infrastructure
- Deliver rapid customer acquisition and establish enterprise credibility
- Develop a compelling sales narrative focused on cutting edge technology and consultancy
The Solution
From brand development to customer delivery, Ian led all aspects of Endida’s commercial growth. Operating at the forefront of cybersecurity innovation, the company specialised in reselling next generation platforms focused on AI and autonomous penetration testing, while also delivering consultancy, implementation, and support services.
Key achievements included:
- Revenue Growth: Achieved 160% increase in revenue and triple digit growth within two years
- Business Development: Built the company from scratch, growing the team from 2 to 18 employees
- Client Acquisition: Secured over 45 enterprise customers
- Go to Market Leadership: Designed and implemented a full commercial strategy, including sales, marketing and lead generation
- CRM Infrastructure: Fully customised Salesforce CRM to enable scalable growth
- Operational Excellence: Managed, coached and mentored the full team, ensuring alignment across sales and delivery
Impact
Endida’s rapid rise demonstrated the power of focused commercial leadership, technical differentiation, and a compelling customer value proposition. Within two years, the company was profitably acquired, with a strong brand and loyal client base underpinning the deal. Endida’s success proved that agility, innovation, and execution can quickly disrupt even mature sectors like cybersecurity.
Testimonial
“Ian brought vision, precision, and pace to Endida’s growth. His ability to lead from the front while scaling a brand and team was central to our success and ultimate acquisition.”
– Jonathan Guillemet, East Harbour Associates
Conclusion
This project highlights the impact of combining commercial creativity with executional rigour. Endida moved from concept to acquisition in record time, powered by a sharp sales strategy, a high performing team, and a consultancy led approach to technology enablement.
