Fractional Services
I don’t believe in a “one size fits all”, or “cookie cutter approach” – a tailored, individual approach is always key to success
With a proven track record of scaling revenue from start up to multimillion pound operations, I offer strategic sales consultancy services tailored to technology firms seeking sustainable growth. My approach combines hands on leadership with methodology and data driven insights to unlock commercial performance across enterprise SaaS, MSP business, cybersecurity, and AI businesses. Whether revitalising underperforming sales teams or designing full go to market strategies, I provide the clarity, structure, and execution needed to drive results. From board level guidance to frontline enablement, I deliver practical solutions that align with your business goals.
- Fractional CRO/CCO/Sales Director as a Service
- Go to Market Strategy Development
- Enterprise Deal Strategy and Pipeline Management
- Best Practice CRM Forecasting
- Pitch Deck Evaluation & Audit
- Sales Playbook Design
- Development of Value Based Sales Messaging
- Business Process Engineering & Reengineering
- Venture Capital Strategies
- Competitive Market Positioning and Battle card Design
- Integration of Sales and Marketing Functions
- CRM Enhancement & Development
- VEDPUX Sales Methodology Training
- Post Acquisition Sales Integration and Operational Alignment
- Leadership Mentoring and Board Level Sales Advisory
- Sales & Sales Leadership Development
- Marketing Collateral Audit & Review
- Pricing and Offer Development
- KPI and OKR Design
- Revenue Growth and Retention Frameworks
- Sales Team Structuring, Hiring, and Performance Coaching
- Channel Sales and Partnership Strategy
- Design and Rollout of Scalable Lead Generation Campaigns
- Group Sales Training
- Team Selling Strategy & Implementation
- Strategic Account Planning
- Sales Compensation Plan Creation
- Sales Management Development
- Customer Success Program Design and Training
- Turnaround of Underperforming Sales Operations
Whats the difference?
| Role | Embedded | Commitment | Primary Focus | Involvement | Accountability |
|---|---|---|---|---|---|
| Fractional CRO | Yes | Part time & Ongoing | Revenue growth, GTM execution, scaling | Deeply hands on, works as part of the team | High – owns outcomes, revenue and KPIs |
| Sales Consultant | No | Project based | Analysis, frameworks, recommendations | Advisory, limited execution | Moderate – accountable only for advice quality |
| Interim CRO | Temporary | Full time | Emergency, critical restructuring | Embedded & always crisis driven | High – delivers immediate business continuity |
| Sales Advisor | No | Ad hoc or retainer | Advice, some insight, mainly generic | Light touch, non operational | Low – supports decision making, not execution |
